Commoditisation affects all industries and the disruption to authenticity is diluted through saturation. At Babici we stand behind the authenticity of experienced and talented designers that deliver commercially sound products and results for their clients. Introducing the Design Council by Babici. A global group of master craftsmen and women who have set global benchmarks in apparel design.

Design innovation is at the core of Babici's products and with every generation of product development comes a new vision for curating and designing a new standard of cycling products.

The cultural history of Arnhem Land is best captured through the timeless creativity that is known as indigenous art. An eclectic aesthetic that is not created but told through a narrative of colour, texture and expression. The Arnhem collection in collaboration with Kirrikin Australia brings the culture of Arnhem Land into a sport known for its passion. We're delighted to showcase some of Arnhem Lands' greatest artists to the sport of cycling.

Follow the stories of inspirational, passionate humans who live through the sport of cycling. An ongoing series of short films produced by Babici, #thebeautifulride captures the essence of cycling culture from around the world.

This year, we celebrate Australian cycling for its sporting legacy and world-class achievements by offering a reinvented and long-lost national jersey ready for The Tour Down Under. To make it more special we are providing a unique personalisation option on your very own limited edition Australian jersey by Babici.

What started as an entry level pair of knicks has evolved into a high quality affordable kit for everyday cycling. Made from Italy's finest performance textiles and cut to a high performance fit and function, the EveryDay Kits are a simple, fresh design with plenty of value.

“Design is at the essence of our brand and it is why our customers choose Babici as their personal designers and tailors of the finest bespoke cycling apparel” Babici Founder-Creative Director Kev Babakian 

When it comes to quality, there is no stone left unturned here at Babici. Our quest to discover and source the worlds best raw materials to design and manufacture our clothing is at the very essence of the Babici brand.

Spanning a tenure of over six years and counting, the EDKs have been designed and manufactured to our customers' insight and feedback delivering ongoing improvements and functionality with every iteration.