• Cycling Design Council
    Cycling Design Council
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    Commoditisation affects all industries and the disruption to authenticity is diluted through saturation. At Babici we stand behind the authenticity of experienced and talented designers that deliver commercially sound products and results for their clients. Introducing the Design Council by Babici. A global group of master craftsmen and women who have set global benchmarks in apparel design.

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    Follow the stories of inspirational, passionate humans who live through the sport of cycling. An ongoing series of short films produced by Babici, #thebeautifulride captures the essence of cycling culture from around the world.

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